THE WILLOW PARTNERSHIP

Client:The Willow Partnership, Psychiatry Practice

Problem: Create a logo for a therapy practice specializing in parent-child relationships. The client requested the logo to include either bird or tree imagery/references.

Solution: Drawing on the innately round structure of a bird and its child-like egg, as well as the inherent parental relationship, I superimposed a bird's nest over the 'O' in the business name. A script typeface was used to convey a sense of personal connection and professionalism, and is underscored by the use of a simple, complimentary sans serif. Though a full color system was never discussed, I employed the use of soft blushes and corals for mockups, hoping to convey a sense of intimacy and warmth to offset the sometimes intimidating nature of the medical practice.